Improve re-marketing returns by leveraging powerful real-time analytics
The high rates of abandoned shopping carts experienced by many online retailers are caused by a set of complex issues which are best resolved by taking a tailored approach. For example, loyal, repeat customers who abandon a cart after their fourth visit
should not be treated in the same way as those customers who set up an account just to
check delivery costs. Customers coming to the web site for the first time should be treated differently to existing, profitable ones.
So-called ‘systematic email’ is a recognised and increasingly popular
solution that can help regain a proportion of these ‘lost sales’.
However, superior results can be achieved by going a step further. By incorporating real-time business logic and multi-dimensional analysis into your website, online retailers can dramatically reverse the trend of abandoned sales.
Quartet FS’ real-time in-memory analytics platform helps to address broader and more specific customer behaviours. We can help you build more targeted and accurate re-marketing strategies by providing intelligence on visitor navigation trends in relation to your CRM or other business data such as prices – yours and your competitors’ – , current sales levels and margins.
ActivePivot for behavioural re-marketing delivers powerful insights into consumer behaviour enabling you to avoid abandoned shopping carts and increase sales.