Gain unrivalled web traffic performance with a powerful analysis to action solution.
Attracting profitable visitors is an increasingly complex challenge for online retailers due to the diversity of channels used by customers. New channels, particularly social media platforms such as Twitter and Facebook are now also part of the growing mix, while established channels, such as Google, can change overnight when implementing a new algorithm.
We believe such a complex and changing environment means that online marketers need to continuously address the two following questions:
What are the true returns from each traffic channel? This is both about the correct metrics (namely having insight into the profits generated per channel) and the appropriate insight: channels (even down to an individual keyword) have a different impact across different product categories.
How do I ensure continuous monitoring and develop the ability to respond at the appropriate time ? Conditions change so quickly that online retailers need to be able to identify changes in real-time, and, when required, have the ability to make automated adjustments, such as pricing for long-tail keywords.
Quartet FS has designed its Traffic Optimisation solution based on ActivePivot™, our market-leading next generation analytics platform. The underlying technology enables real-time and multi-dimensional business analytics, along with the management of millions of keywords at an individual level.